We recently concepted, wrote, and produced a video for Logitech’s North American and
European advertising campaign, which Inc. Magazine selected as one of the web’s best
new marketing videos.
The piece was translated into 9 languages, and we learned that:
Inga fler dåliga hårdagar på jobbet! = No more bad hair at the office!
We here at Friday’s Films are very fortunate. We get to work with some great clients, and on Monday February 6th, we worked with the extremely talented chef Caroline Fey from the City Kitchen video blog (www.thecitykitchensf.com). We shot a video installment for Caroline’s website earlier in the day, in which “Dave the Butcher” from Marina Meats in San Francisco showed us how to butcher a full pig. Caroline cooked pork belly Bahn Mi sandwiches, spare ribs, pork chops, and roasted pork butt with rosemary and garlic. All from the pig Dave butchered! At the end of the day Caroline invited Friday’s Films and some of her friends for a wine/dinner party. Not a bad way to spend a Monday evening.
This is a project that we did with the Foster Youth Services-SFUSD in Summer, 2009. It was a very cool project and I had been touch by many of their stories. Please check out in the website and helping us sharing the story with many others.
Apple announced Final Cut Pro X at NAB 2011. We are buying it June 1. I’m psyched to get my hands on it and integrate it into Friday’s Films. There’s plenty of coverage on the web, but I always prefer to watch the keynote and make my own conclusions. The videos below are the best coverage I found – watch them.
My takeaways:
- 64-bit, Grand Central Dispatch, OpenCL, – It’s about friggin’ time. We are no longer limited to 4 GB of RAM use in FCP and hopefully fewer GPU bugs, more CPUs pinned more often. 16 exabytes (that’s 16 billion GB) of RAM should last us a year or so before YuYing or I figure out how to max it out.
- Cooler looking UI – Seems to make nesting worthwhile. Practicality and confusion level of the UI changes remain to be seen. I think we’ll love them.
- Magnetic timeline – seems pretty handy.
- Background rendering – hopefully this is adjustable and I can turn it off most of the time.
- Native editing of more formats – H.264 in particular – If we don’t have to ingest and transcode in the same fashion, it’ll save some time, although the offloader/transcoder/Drobo we have going will live long into this new version of FCP.
- Keywords – This includes a nicer way of dealing with subclips, etc and it’ll be handy. I like the ability to add metadata to everything and have items show in multiple places based on that metadata.
- Automatic audio waveform synchronization – sucks to be PluralEyes.